Sarah Helminiak
About Sarah Helminiak
Sarah Helminiak is the Director of Marketing at Optica, where she has worked since 2022. With nearly a decade of experience in marketing and business development, she has held various roles in organizations such as SGIA and PRINTING United Alliance.
Work at Optica Publishing Group
Sarah Helminiak serves as the Director of Marketing at Optica Publishing Group since 2022. In this role, she is responsible for developing and executing marketing strategies that enhance the organization's visibility and engagement within the optics and photonics community. Her position involves collaboration with executive teams to create effective web and print advertisements that promote brand awareness.
Previous Experience in Marketing and Community Development
Prior to her current role, Sarah Helminiak held various positions in marketing and community development. She worked at PRINTING United Alliance as Vice President of Marketing and Membership from 2018 to 2021. Before that, she served as Director of Community Development at SGIA for one year in 2017. Her experience also includes a role as Marketing & Communications Manager at the Tag and Label Manufacturers Institute, Inc. for eight months in 2016.
Education and Expertise
Sarah Helminiak earned a Bachelor of Arts degree in Art History and Historic Preservation from the College of Charleston, where she studied from 2000 to 2004. She also attended The Madeira School from 1996 to 2000. Her educational background complements her nearly a decade of experience in business expansion, marketing plans, and membership marketing.
Background in Sales and Project Management
Sarah Helminiak has a diverse background that includes roles in sales and project management. She worked as an Inside Sales Specialist at Marabu North America from 2012 to 2014 and as a Sales & Marketing Coordinator at the same company from 2014 to 2015. Additionally, she was a Project Manager at Coastal Glass Distributors for one year in 2010. These roles contributed to her expertise in client relationship management and financial transparency.
Achievements in Team Development
Sarah Helminiak has demonstrated success in training and mentoring teams to improve productivity and achieve business outcomes. Her focus on delivering financial transparency and building client relationships has led to high satisfaction ratings and repeat business. She specializes in leading transformations that align with financial objectives and consistently meet or exceed targets.