Katy Mc Kegney
About Katy Mc Kegney
Katy McKegney serves as the Vice President of Public Affairs at Optimal, a position she has held since 2023. With extensive experience in media management and business development across various organizations, she possesses multilingual capabilities and holds dual EU/US citizenship.
Work at Optimal
Katy Mc Kegney has been serving as the Vice President of Public Affairs at Optimal since 2023. In this role, she focuses on enhancing the company's public relations and stakeholder engagement strategies. Her experience in public affairs is complemented by her multilingual capabilities, allowing her to effectively communicate with diverse audiences.
Previous Experience in Public Affairs
Before joining Optimal, Katy held various significant positions in public affairs and business development. She worked at Washington City Paper as Chief Revenue Officer & Publisher for 11 months in 2019, where she led initiatives to revitalize the publication. Additionally, she served as Global Director of Business Development at Uphold Inc. from 2022 to 2023, focusing on go-to-market strategies for crypto payment solutions.
Education and Expertise
Katy Mc Kegney studied at Sciences Po, where she focused on Political Science and obtained a Certificate of Study. She also earned a Bachelor of Arts in Global Studies from UC Santa Barbara. Her educational background provides her with a solid foundation in international relations and public policy, enhancing her effectiveness in her roles.
Background in Marketing and Advertising
Katy has extensive experience in marketing and advertising, having worked at The Hill as Director of Advertising for five years from 2014 to 2019. She also held positions at Blue State, where she was Associate Director of Strategic Marketing and later Business Development Manager. Her background in these areas contributes to her strategic approach in public affairs.
Achievements in Business Development
Throughout her career, Katy has demonstrated a proven track record in securing high-value deals through strategic and consultative methods. Her experience spans various organizations, including Change.org as Director of Business Development and Morning Consult, where she was involved in sales on the West Coast. Her ability to navigate complex business environments is evident in her successful initiatives.