Melinda Clark
About Melinda Clark
Melinda Clark serves as the Senior Vice President of Digital Strategy and Innovation at Optimal, where she has worked since 2021. With a diverse background in marketing and strategy across various companies, she has successfully led initiatives that significantly increased sales and client retention.
Current Role at Optimal
Melinda Clark serves as the Senior Vice President of Digital Strategy and Innovation at Optimal. She has held this position since 2021 and operates in a hybrid work environment based in Rogers, Arkansas. In her role, she focuses on developing and implementing digital strategies that drive innovation and growth for the company.
Previous Experience in Marketing and Strategy
Prior to her current position, Melinda Clark held various roles in marketing and strategy across multiple organizations. She worked at Mirum Agency as Group Director of Marketing Services from 2012 to 2015. Additionally, she served as VP of Retail Strategy at Bold Strategies, Inc. in 2020, and as Senior Account Director at Shopkick, a Trax Company, from 2020 to 2021.
Education and Academic Background
Melinda Clark studied at Iowa State University, where she earned a degree in Business from 1997 to 2001. This educational foundation has contributed to her extensive career in marketing and digital strategy.
Achievements in Digital Marketing
Melinda Clark has led significant digital marketing initiatives, including a digital e-commerce campaign that resulted in a 64% sales increase for a leading outdoor brand on Amazon.com. She has also developed and reported on growth strategies to executive leadership, managing quarterly forecasting for a client portfolio generating over $12 million in revenue.
Client Portfolio Management
In her roles, Melinda Clark has been responsible for managing a client portfolio that generates over $12 million in revenue. She has successfully increased client retention rates by 52% and has contributed to portfolio revenue growth, demonstrating her effectiveness in client relationship management and strategic planning.