Michael Lozito
About Michael Lozito
Michael Lozito serves as the Senior Vice President of Strategic Partnerships at Optimal, where he has successfully launched a media buying solution initiative in LATAM markets. With extensive experience in client services and account management across various industries, he has held significant roles at Orion Worldwide and Horizon Media.
Current Role at Optimal
Michael Lozito serves as the Senior Vice President of Strategic Partnerships at Optimal, a position he has held since 2021. In this role, he has spearheaded the launch of a new media buying solution initiative specifically targeting LATAM markets. His efforts have successfully activated notable clients such as Turkish Airlines, Tous, and Mastercard, generating significant revenue in under six months.
Previous Experience at Orion Worldwide
Prior to his current position, Michael Lozito worked at Orion Worldwide for a total of six years in various roles. He served as Vice President of Client Services from 2012 to 2016, and later as Vice President of Client Business Partner from 2016 to 2021. During his tenure, he led significant projects, including the transition of the Six Flags account from a limited test to managing the entire North American footprint of 25 parks.
Background in Account Management
Michael Lozito has a strong background in account management, having worked at Horizon Media as an Account Executive from 2006 to 2010. He also held the position of Account Director at Orion Worldwide from 2010 to 2012. His experience includes managing client relations and account management across various sectors.
Expertise in Diverse Industries
Michael Lozito possesses expertise across multiple verticals, including consumer packaged goods (CPG), travel, pharmaceuticals, entertainment, and retail. His professional experience extends to global markets, including LATAM, Europe, Canada, and the United States, allowing him to navigate diverse business environments effectively.
Education and Academic Background
Michael Lozito studied at Binghamton University School of Management, where he earned a Bachelor of Science (BS) degree in Business Management. His academic background has provided him with a solid foundation for his career in strategic partnerships and client services.