Natalia Wulfe
About Natalia Wulfe
Natalia Wulfe serves as the Senior Vice President of Operations for the DR Division at Optimal, bringing over 15 years of experience in marketing and advertising, particularly in digital advertising. She has held various roles in reputable companies, including Effective Spend and Dell, and has also contributed as an adjunct instructor in digital advertising.
Current Role at Optimal
Natalia Wulfe serves as the Senior Vice President of Operations for the Direct Response Division at Optimal. She has held this position since 2022, contributing her extensive expertise in marketing and operations. Her focus includes optimizing operational processes and enhancing the effectiveness of the division's strategies. Wulfe's role is pivotal in driving the company's objectives forward in the competitive landscape of digital advertising.
Previous Experience in Marketing and Advertising
Wulfe has over 15 years of experience in the marketing and advertising sectors. She has held various roles that include Director of Accounts and Chief Marketing Officer at Effective Spend, where she worked from 2011 to 2022. Her tenure at The Dialog Group as Programs Manager and at Dell in multiple marketing roles further solidified her expertise in the field. Wulfe's background includes a strong emphasis on paid search and paid social digital advertising.
Education and Qualifications
Natalia Wulfe earned a Bachelor of Science degree in Advertising with a minor in French from The University of Texas at Austin. She studied from 1999 to 2003, focusing on communications and business. This educational background laid the foundation for her career in marketing and advertising, equipping her with essential skills in media planning and strategic communication.
Teaching Experience
Wulfe served as an Adjunct Instructor at the Digital Creative Institute from 2018 to 2022. In this role, she taught digital advertising, sharing her knowledge and experience with students in the Austin, Texas area. Her teaching experience reflects her commitment to fostering the next generation of marketing professionals and contributing to the educational landscape.
Professional Initiatives and Focus Areas
Throughout her career, Wulfe has led various initiatives in sales enablement, online merchandising, lead generation, and experiential promotions. These initiatives demonstrate her ability to drive results and enhance operational effectiveness in marketing campaigns. Her focus on digital advertising strategies has positioned her as a knowledgeable leader in the industry.