Nicholas Gerger
About Nicholas Gerger
Nicholas Gerger is the Director of Strategy & Planning at Optimal, where he leads a team focused on innovative solutions across various sectors. With a background in post-production and media strategy, he has held roles at notable companies including CBS, BET, Showtime, and Fullscreen.
Current Role at Optimal
Nicholas Gerger serves as the Director of Strategy & Planning at Optimal since 2022. In this role, he leads a team of six, focusing on fostering innovation and cross-departmental collaboration. He is responsible for directing the strategic approach for client proposals, ensuring they align with the ambitious goals of various sectors, including pharmaceuticals, entertainment, gaming, consumer packaged goods (CPG), and direct-to-consumer (D2C) markets.
Previous Experience in Television Production
Nicholas Gerger has extensive experience in television production, having worked in various roles across multiple networks. He was a Post Production Coordinator at CBS Television Studios for two months in 2015 and at Showtime Networks Inc. for eight months in 2016. Additionally, he served as a Showrunner's Assistant at BET Networks for two months in 2015 and as a Post Production Assistant at ABC Television from 2013 to 2015.
Career in Paid Media Management
Gerger worked as a Paid Media Campaign Manager at Fullscreen from 2017 to 2021. During his tenure, he spearheaded paid media strategies that significantly enhanced the visibility of brand and influencer content for leading entertainment and consumer packaged goods brands. His role involved crafting and executing campaigns that aligned with client objectives.
Educational Background
Nicholas Gerger studied at Tribeca Flashpoint Media Arts Academy, where he earned an Associate of Applied Science (AAS) degree in Film & Broadcast from 2009 to 2011. He also attended Harper College from 2007 to 2009, completing his general education requirements. This educational foundation has contributed to his expertise in media and production.
Freelance and Consulting Experience
During the pandemic, Nicholas Gerger successfully navigated freelance and consulting roles, which enriched his strategic capabilities. This experience allowed him to adapt to changing industry dynamics and further develop his skills in strategy and planning, enhancing his contributions in his current role at Optimal.