Tara Smelcer (Wilford)
About Tara Smelcer (Wilford)
Tara Smelcer (Wilford) is a Director at Optimal, with a background in digital media and campaign management. She has held various positions at Effective Spend and has educational qualifications in Marketing from SKEMA Business School and Tulane University.
Current Role at Optimal
Tara Smelcer currently serves as the Director at Optimal, a position she has held since 2022. Her role involves overseeing various strategic initiatives and managing team operations in Los Angeles, California. With her extensive background in digital media and campaign management, she contributes to the company's objectives and growth.
Previous Experience at Effective Spend
Tara Smelcer has held multiple positions at Effective Spend, showcasing her expertise in digital marketing. She worked as an Account Director for three months in 2022, and prior to that, she served as a Senior Manager in Los Angeles from 2020 to 2022. Her experience also includes roles as a Senior Campaign Manager, Campaign Manager, and Digital Media Manager, spanning from 2017 to 2020. This diverse experience has equipped her with a comprehensive understanding of campaign strategies and client relations.
Background in Media Management
Before her tenure at Effective Spend, Tara Smelcer worked at Enlightened Media LLC as a Campaign Manager from 2015 to 2017. This role allowed her to develop skills in managing media campaigns and client interactions in the Greater New Orleans Area. Additionally, she gained early experience as a Marketing Intern at Alliance Française de La Nouvelle-Orléans in 2015.
Education and Academic Qualifications
Tara Smelcer holds a Bachelor’s Degree in Marketing from SKEMA Business School. She also earned a Bachelor of Science (B.S.) in Marketing from Tulane University. Her academic background provides her with a solid foundation in marketing principles and strategies, which she applies in her professional roles.