Will Concklin
About Will Concklin
Will Concklin is a Programmatic Account Manager at Optimal in Austin, Texas, where he has worked since 2023. He has a background in media planning and buying, with experience across various digital channels and client budgets.
Work at Optimal
Will Concklin serves as a Programmatic Account Manager at Optimal, a position he has held since 2023. In this role, he focuses on managing programmatic advertising campaigns, utilizing his expertise in media planning and buying. His responsibilities include optimizing client budgets and campaign performance across various digital channels. Based in Austin, Texas, Will contributes to the company's efforts in delivering effective programmatic solutions to clients.
Previous Experience in Programmatic Advertising
Before joining Optimal, Will Concklin worked as a Programmatic Specialist at Kelly Scott Madison from 2022 to 2023. In this capacity, he developed skills in managing programmatic campaigns and collaborating with clients to achieve their advertising goals. His career also includes a role as a Digital Campaign Coordinator at ATD Partners LLC, where he worked from 2020 to 2021, further enhancing his capabilities in digital media management.
Education and Expertise
Will Concklin earned a Bachelor of Science degree in Advertising with a focus on Texas Media & Analytics from The University of Texas at Austin. His academic background, combined with hands-on experience in various internships, has equipped him with a strong foundation in digital marketing strategies. He possesses expertise in managing digital media campaigns across multiple verticals, including B2B, CPG, travel, government, and retail.
Internship Experience
Will Concklin has gained valuable experience through several internships. He interned as a Search Marketing Intern at Digitas North America in 2019, where he was exposed to search marketing strategies. Additionally, he worked as a Digital Strategy Intern at ATD Partners LLC and as a Social Media and Public Relations Intern at Integrate Agency. These roles provided him with insights into various aspects of digital marketing and campaign management.
Leadership Roles
In addition to his professional experience, Will Concklin held the position of President at Texas Advertising Group from 2018 to 2019. In this leadership role, he was responsible for guiding the organization and overseeing its initiatives. He also served as the Education/Student Relations Co-Chair at Ad 2 Austin from 2018 to 2020, where he contributed to fostering relationships between students and industry professionals.