Zak Brooks
About Zak Brooks
Zak Brooks is an Associate Director at Optimal, where he has worked in various roles since 2016, including Digital Media Manager and Senior Digital Media Strategist. He holds a Bachelor of Business Administration with dual majors in Marketing and Management from Texas Tech University.
Current Role at Optimal
Zak Brooks currently holds the position of Associate Director at Optimal, a role he has occupied since 2023. In this capacity, he is responsible for overseeing various strategic initiatives and managing team operations within the organization. His extensive experience in digital media and marketing contributes to his effectiveness in this leadership role.
Previous Experience at Optimal
Zak Brooks has a significant history with Optimal, having worked in multiple roles over several years. He served as Digital Marketing Campaign Manager from 2016 to 2017, Digital Media Strategist from 2017 to 2018, and Digital Media Manager from 2018 to 2023. His tenure at Optimal spanned a total of six years, during which he developed expertise in digital media strategies and campaign management.
Experience at Baycom, Inc.
Prior to his time at Optimal, Zak Brooks worked as an Account Executive at Baycom, Inc. from 2013 to 2015. In this role, he focused on client relations and account management, contributing to the growth and retention of key accounts. His experience at Baycom laid the foundation for his future roles in digital marketing.
Education and Expertise
Zak Brooks graduated from Texas Tech University with a Bachelor of Business Administration (B.B.A.) degree, majoring in Marketing and Management. His education, completed from 2009 to 2013, provided him with a solid foundation in business principles and marketing strategies, which he has applied throughout his career in various marketing roles.
Experience at Accenture
Zak Brooks briefly worked at Accenture as a Facebook Marketing Expert from 2015 to 2016. In this position, he specialized in managing Facebook marketing campaigns, leveraging social media platforms to enhance brand visibility and engagement. This role further enriched his skill set in digital marketing.