Beth Kirsch
About Beth Kirsch
Beth Kirsch serves as the Vice President of Marketing at OptimoRoute, where she has led marketing initiatives for an AI/SaaS platform since 2022. With a background in Environmental Economics & Science from Hampshire College, she has extensive experience in growth marketing and has contributed to significant revenue increases and successful company exits throughout her career.
Work at OptimoRoute
Beth Kirsch serves as the Vice President of Marketing at OptimoRoute, a role she has held since 2022. In this position, she leads the marketing efforts for the company, which specializes in AI and SaaS solutions for planning and logistics. Kirsch has successfully built the marketing team and developed strategies from the ground up, contributing to the company's growth in the competitive tech landscape of the San Francisco Bay Area.
Education and Expertise
Beth Kirsch earned her Bachelor's degree in Environmental Economics and Science from Hampshire College. Her educational background provides a foundation for her expertise in marketing, particularly in growth marketing strategies. Kirsch has demonstrated her ability to design and implement effective go-to-market strategies across various segments, showcasing her knowledge in both marketing and economics.
Background
Before joining OptimoRoute, Beth Kirsch held the position of Vice President of Marketing and Growth at Pipedrive from 2020 to 2022. Prior to that, she worked at Achieve as Vice President of Marketing from 2013 to 2017. Throughout her career, she has gained extensive experience in the marketing field, particularly in the San Francisco Bay Area, where she has contributed to the growth of several notable companies.
Achievements
Beth Kirsch has a proven track record of driving significant revenue growth throughout her career, with increases from $20 million to $255 million for various organizations. She has played a key role in major growth projects for companies such as Rocket Lawyer, Lending Tree, and 99designs. Additionally, Kirsch has been instrumental in four successful company exits, including Audible's acquisition by Amazon and Pipedrive's acquisition by Vista Equity Partners.