Adi Hagag
About Adi Hagag
Adi Hagag serves as the Director of Marketing Growth & Ops at Optimove, where he has worked since 2021. With a diverse background in marketing and technology, he has held various roles in notable companies, including Leadspace and Funnel Semiotics, and has a strong focus on Account-Based Marketing and Business Growth Marketing.
Work at Optimove
Adi Hagag has served as the Director of Marketing Growth & Ops at Optimove since 2021. In this role, he advocates for Account-Based Marketing (ABM) and Business Growth Marketing (BGM) strategies to enhance the company's presence in the tech industry. His focus on direct communication styles facilitates effective knowledge transfer within the organization. Hagag's experience in marketing and operations contributes to Optimove's growth and innovation in the marketing technology sector.
Previous Experience
Before joining Optimove, Adi Hagag held several significant positions. He worked as the Head of Strategic Partnership at Volumetree from 2020 to 2021. Prior to that, he spent three years at Leadspace in various roles, including Director of Solutions Architecture, Customer Success Manager, and QA Engineer. Additionally, he was the Owner and General Manager of Funnel Semiotics from 2018 to 2021. His diverse experience spans marketing, sales, and technology sectors.
Education and Expertise
Adi Hagag's educational background includes early training in communications intelligence (COMINT) during his service in the Israeli IDF Intelligence Unit of 8200. This experience significantly shaped his career trajectory and provided him with a foundation in artificial intelligence. His expertise lies in integrating emerging MarTech and SalesTech solutions, which he applies in his current role and freelance consulting endeavors.
Background
Adi Hagag relocated to the San Francisco Bay Area while working with Leadspace, where he gained insights into interdisciplinary marketing strategies from industry leaders in the MarTech space. His career began in the tech industry, and he has built a reputation for effective communication and strategic marketing practices. His personal life also plays a role in his professional success, as he credits his wife, Mirit, for her support and guidance.
Contributions to Leadspace
During his tenure at Leadspace, Adi Hagag worked closely with Amnon Mishor in the early stages of the company, contributing to its development into a multi-national B2B MarTech leader. His roles at Leadspace included various technical and managerial positions, which equipped him with a comprehensive understanding of customer success and solutions architecture.