Adi Markus
About Adi Markus
Adi Markus serves as the Director of Customer Success at Optimove, where he has worked since 2021. He has a strong background in customer success and marketing, with previous roles at various companies including Optimove, Effective CPM, and Tamir Fishman.
Current Role at Optimove
Adi Markus currently serves as the Director of Customer Success at Optimove, a position held since 2021. In this role, he oversees the Customer Success team and implements strategies to enhance client satisfaction and retention. He acts as the Executive Sponsor, addressing complex client issues and conducting strategic check-ins with C-Suite Executives. His leadership fosters collaboration across departments, ensuring effective communication and support for the US office.
Previous Experience at Optimove
Prior to his current role, Adi Markus held multiple positions at Optimove. He worked as a Senior Customer Success Lead for six months in 2021 and as a Team Lead - Customer Success Manager from 2019 to 2021. Additionally, he served as a Customer Success Manager from 2017 to 2019. During his tenure, he implemented a comprehensive professional development framework for the Customer Success team, promoting a culture of continuous improvement.
Consulting and Management Roles
Adi Markus has experience in consulting and management roles outside of Optimove. He worked as an Interim Marketing & Operations Manager at Effective CPM for seven months in 2016-2017. He also served as a Business Development Consultant for Simless (Small World Ltd.) during the same period. His background includes a role as a Product Manager for Simless Platinum Club in 2014 and as a Marketing Project Manager at Rodan + Fields in 2015-2016.
Educational Background
Adi Markus holds a Bachelor of Arts in Economics from Ben-Gurion University of the Negev, where he studied from 2007 to 2010. He furthered his education by obtaining a Master of Business Administration (MBA) in Marketing and Entrepreneurship from Baruch College, completing the program from 2014 to 2016. His academic background supports his expertise in customer success and business management.
Early Career Experience
Adi Markus began his career in Israel, where he worked at Tamir Fishman as a Trader & Shift Manager from 2010 to 2011. He later served as the Director of Trade and Customer Service at the same company from 2011 to 2013. His early roles provided him with foundational experience in trade and customer service management, contributing to his professional development.