Ben Tepfer
About Ben Tepfer
Ben Tepfer is the Director of Product Marketing at Optimove, with over ten years of experience in product marketing and technical evangelism. He has a strong background in leveraging data and technology to enhance business growth and customer loyalty, having previously held various roles at Adobe.
Current Role at Optimove
Ben Tepfer serves as the Director of Product Marketing at Optimove since 2023. In this role, he is responsible for leading product marketing initiatives and strategies that align with the company's goals. He leverages his extensive experience in product marketing to enhance customer engagement and drive business growth.
Previous Experience at Adobe
Ben Tepfer has a significant history with Adobe, where he held multiple roles over several years. He worked as a Product Marketing Manager from 2014 to 2017, followed by a position as Technical Evangelist for the Microsoft Partnership from 2017 to 2020. He continued at Adobe as a Senior Technical Evangelist from 2020 to 2023 and briefly served as Principal Evangelist in 2023. His tenure at Adobe spanned various locations, primarily in the San Francisco Bay Area.
Education and Expertise
Ben Tepfer holds a Bachelor of Arts (B.A.) in Television-Radio-Film and Geography from Syracuse University. He also completed an Executive Master of Business Administration (EMBA) at Quantic School of Business and Technology from 2020 to 2021. His educational background complements his over ten years of experience in product marketing and technical evangelism.
Professional Contributions
Ben Tepfer has contributed to the marketing field by launching multiple product marketing campaigns that have successfully increased customer retention and acquisition. He has led teams in creating and executing go-to-market plans for an AI-driven customer engagement platform. Additionally, he has developed and delivered presentations at industry events and webinars, showcasing his expertise in marketing and technology.
Published Works and Thought Leadership
Ben Tepfer has published articles and blogs on various topics related to marketing and technology. His insights reflect his passion for leveraging data, technology, and creativity to drive business growth and enhance customer loyalty. His thought leadership contributes to ongoing discussions in the industry.