Bob Lawson
About Bob Lawson
Bob Lawson is the Director of Mobile Offerings at Optimove, where he has worked since 2022. He previously held senior marketing roles at various companies, including SolarWinds MSP and Sopra Steria Group, and founded Kumulos, a mobile app marketing automation platform.
Current Role at Optimove
Bob Lawson serves as the Director of Mobile Offerings at Optimove, a position he has held since 2022. In this role, he focuses on enhancing mobile marketing strategies and offerings for clients. His expertise in mobile app marketing automation is pivotal in driving the company's initiatives in this area.
Previous Experience at SolarWinds MSP
Before joining Optimove, Lawson worked at SolarWinds MSP as the Senior Vice President of Global Marketing from 2009 to 2015. During his tenure in Edinburgh, United Kingdom, he played a significant role in shaping the company's marketing strategies and expanding its global reach.
Leadership at Kumulos
Bob Lawson founded Kumulos, a mobile app marketing automation platform. Under his leadership, Kumulos introduced features such as deferred deep links and serverless backend data storage. The platform has gained traction, being utilized in over 120 countries and serving major brands like Canon and Subway.
Educational Background
Lawson has a diverse educational background. He studied at Abertay University, where he earned a BA (Hons) in Business & Commerce. He then pursued an MBA at The University of Edinburgh, focusing on Business Finance, Strategic Management, Investment & Securities, and Marketing. Additionally, he studied Strategic Management at Cranfield School of Management.
Career Progression
Bob Lawson has held various marketing leadership positions throughout his career. He served as Head of e-Commerce and Head of Marketing at abrdn from 1994 to 2000, Marketing Director at Sopra Steria Group from 2004 to 2007, and Head of Global Marketing at Axios Systems from 2007 to 2009. His extensive experience spans over two decades in the marketing field.