Colin Burcher
About Colin Burcher
Colin Burcher is the Senior Director of Sales at Optimove, where he has worked since 2024. He has extensive experience in sales and marketing, having held various leadership roles at companies such as Adobe, Treasure Data, and Google.
Work at Optimove
Colin Burcher serves as the Senior Director of Sales at Optimove, a position he has held since 2024. Based in London, England, he has been with the company for 7 months. In this role, he focuses on driving sales strategies and enhancing customer engagement through data-driven marketing solutions.
Previous Experience at Adobe
Before joining Optimove, Colin Burcher worked at Adobe as the Enterprise Sales Director and Senior Sales Specialist from 2016 to 2020. His tenure at Adobe, which lasted 4 years in London, involved managing enterprise sales and contributing to the company's growth in the digital marketing sector.
Sales Leadership at Treasure Data
Colin Burcher held multiple roles at Treasure Data, starting as Head of Sales for Northern Europe from 2020 to 2022, and later serving as VP of Sales for EMEA & India from 2022 to 2024. His leadership in these positions focused on expanding market presence and driving sales performance across regions.
Career at Google
Colin Burcher's career includes significant experience at Google, where he worked in various capacities from 2004 to 2014. His roles included Sales Account Manager, Senior Industry Manager for Automotive, and Head of Programmatic Marketing for EMEA. His experience at Google contributed to his expertise in digital marketing and programmatic advertising.
Education and Expertise
Colin Burcher studied at Birmingham City University, where he earned a BA in Marketing. He possesses proficiency in cloud-based solutions, data analytics, CRM software, and enterprise software sales. His expertise includes implementing sales methodologies such as MEDDIC, Value Selling, and The Challenger Sale, as well as skills in customer acquisition and lead generation.