Damien Evans
About Damien Evans
Damien Evans serves as the Director of Personalisation Offering at Optimove in London, a position he has held since 2022. He has a diverse background in analytics and data mining, with previous roles at American Express, Graphyte, and Ladbrokes Coral Group.
Work at Optimove
Damien Evans has been serving as the Director of Personalisation Offering at Optimove since 2022. In this role, he focuses on enhancing customer engagement through personalized marketing strategies. His work contributes to Optimove's mission of helping businesses optimize their marketing efforts using data-driven insights. Located in London, England, Evans plays a key role in the company's operations, leveraging his extensive background in analytics and data mining.
Previous Experience at American Express
Before joining Optimove, Damien Evans worked at American Express as a Manager in Analytics and Data Mining from 2010 to 2013. In this position, he was responsible for analyzing customer data and developing insights that informed business strategies. His tenure at American Express provided him with a strong foundation in data analytics, which he has applied throughout his career.
Entrepreneurial Role at Graphyte
Damien Evans co-founded and served as CEO of Graphyte from 2018 to 2022. Under his leadership, the company focused on delivering innovative data solutions. His experience as a co-founder allowed him to gain valuable insights into the startup ecosystem and the challenges of building a business from the ground up. Graphyte's offerings aimed to enhance the way businesses leverage data for decision-making.
Analytics Leadership at Ladbrokes Coral Group
Evans held the position of Director of Sports Brands Analytics at Ladbrokes Coral Group for a period of nine months in 2017 to 2018. In this role, he was responsible for overseeing analytics related to sports branding. His work contributed to the company's understanding of market trends and customer preferences within the sports betting industry.