Dan Sterling
About Dan Sterling
Dan Sterling is a Senior Director of Sales with extensive experience in SaaS software sales, video technology, and digital marketing. He has held various sales leadership roles at companies such as ListenFirst, JW Player, and Cision, and currently works at Optimove.
Current Role at Optimove
Dan Sterling serves as the Senior Director of Sales at Optimove, a position he has held since 2022. In this role, he focuses on driving sales strategies and enhancing customer engagement for the company's marketing technology solutions. His expertise in SaaS software sales is integral to his responsibilities, contributing to Optimove's mission of helping brands maximize customer lifetime value.
Previous Experience at ListenFirst
Prior to his current role, Dan Sterling worked at ListenFirst, where he held the position of Vice President of Enterprise Sales from 2021 to 2022. He also served as Senior Director of Sales at the same company from 2017 to 2021. His tenure at ListenFirst involved developing sales strategies and managing client relationships, which contributed to the company's growth in social and digital marketing analytics.
Sales Leadership at JW Player
Dan Sterling was the Director of Sales at JW Player from 2016 to 2017. In this role, he was responsible for overseeing sales operations and driving revenue growth within the video technology sector. His experience at JW Player added to his extensive background in sales management and business development.
Background in Business Development
Dan Sterling has a robust background in business development, having worked in various sales and marketing roles. He served as Senior Business Development Manager at Cision from 2008 to 2013, and as Sales Manager for New Business from 2013 to 2016. His experience spans multiple industries, including broadcast media and digital marketing, showcasing his adaptability and expertise in high-performing sales environments.
Educational Qualifications
Dan Sterling studied at Northern Arizona University, where he earned a Bachelor of Science degree in Electronic Media. This educational background laid the foundation for his career in sales and marketing, equipping him with the skills necessary to succeed in various roles across the media and technology sectors.