David Hardy
About David Hardy
David Hardy serves as the Vice President of Business Services at Optimove, where he has worked since 2023. He has a strong background in the AdTech and MarTech sectors, with prior roles at Adobe and Rakuten Marketing.
Work at Optimove
David Hardy serves as the Vice President of Business Services at Optimove, a position he has held since 2023. His role is based in London, England, and operates in a hybrid work environment. In this capacity, he is responsible for overseeing business services and contributing to the company's strategic initiatives.
Previous Experience at Adobe
Before joining Optimove, Hardy worked at Adobe in various capacities. He was the Head of Pre Sales for EMEA Professional Services from 2020 to 2021. Prior to that, he served as an Account Manager in Adobe Digital Marketing from 2011 to 2013, where he was involved in managing client accounts and driving digital marketing solutions.
Career at Rakuten Marketing
David Hardy held multiple roles at Rakuten Marketing, including Senior Director of Multichannel & Attribution from 2017 to 2019 and VP of Strategic Services from 2019 to 2020. He played a significant role in transitioning the company to profitable growth by developing new business models and acted as a strategic partner to various teams, focusing on go-to-market strategies.
Education and Expertise
David Hardy studied at the University of Sussex, where he earned a Bachelor of Arts degree in Economics, achieving a 2.1 classification from 2006 to 2009. His educational background supports his extensive experience in the AdTech and MarTech sectors, where he has built and led high-performing teams in both the US and UK.
Entrepreneurial Ventures
In addition to his corporate roles, Hardy co-founded Purposeful Growth, where he worked from 2022 to 2023. In this role, he focused on establishing and scaling the pre-sales professional services team for Adobe Experience Cloud in the EMEA region, contributing to the rapid growth of the organization.