Dayo Adeleke
About Dayo Adeleke
Dayo Adeleke is an Account Executive at Optimove, specializing in multichannel marketing strategies for direct-to-consumer enterprises. With a background in consulting and business development, he has worked with various companies in the eCommerce and retail sectors across Western Europe.
Work at Optimove
Dayo Adeleke currently serves as an Account Executive at Optimove, a position he has held since 2021. In this role, he consults with enterprise direct-to-consumer eCommerce and retail companies in Western Europe, focusing on leveraging Optimove's marketing solutions. Previously, he worked as a Senior New Business Associate at Optimove from 2019 to 2021, where he aimed to maximize customer lifetime value through multichannel marketing strategies.
Previous Experience
Before joining Optimove, Dayo Adeleke held several positions in the marketing and consulting sectors. He worked as a Market Development Manager at Qubit from 2017 to 2019 and as an SME Consultant at Intuit for a brief contract in 2017. Additionally, he gained experience as a Graduate Business Development professional at Sticky Content from 2015 to 2016 and as a Client Services Executive at The Marketing Store during his placement year in 2013-2014.
Education and Expertise
Dayo Adeleke studied at Aston University, where he earned a Bachelor of Science in Politics with Sociology, including a placement year, from 2011 to 2015. He further enhanced his skills in digital marketing by completing a course at Squared Online, achieving an Advanced Level Certificate in Digital Marketing, Digital Communication, and Media/Multimedia from 2016 to 2017. His educational background supports his focus on retention marketing and customer data platforms.
Background
Dayo Adeleke's educational journey began at Cranbrook School, where he studied from 2005 to 2010. His professional career has been centered in London, United Kingdom, where he has accumulated diverse experience in marketing and consulting roles. His work primarily involves developing strategies that enhance customer engagement and retention for direct-to-consumer enterprises.
Specializations
Dayo Adeleke specializes in improving retention marketing and exploring customer data platforms. His approach emphasizes the importance of multichannel marketing strategies to maximize customer lifetime value. He is passionate about helping companies rethink their customer engagement practices across various channels.