Erik Holt
About Erik Holt
Erik Holt serves as the VP of Channels at Optimove, where he has worked since 2021, focusing on AI-driven marketing strategies. He has held various leadership roles in the marketing sector, including positions at IBM and Acoustic, and has an educational background in Integrative Arts and Marketing.
Current Role at Optimove
Erik Holt serves as the Vice President of Channels at Optimove, a position he has held since 2021. Based in the Greater Philadelphia Area, he plays a significant role in enhancing large-scale marketing operations through AI-led decisioning. His responsibilities include optimizing customer-led marketing strategies by employing advanced priority and exclusion rules. Holt also contributes to the expansion of Optimove's global ecosystem by collaborating with various technology and business partners. Under his leadership, Optimove has been recognized as a 'Challenger' in Gartner's Multichannel Marketing Hubs Magic Quadrant in 2023.
Previous Experience at IBM
Before joining Optimove, Erik Holt worked at IBM in various capacities. He was the Global Partner Ecosystem Leader for IBM Watson Marketing Cloud from 2012 to 2014. Following this role, he served as the M&A Director for the same division from 2014 to 2019. In these positions, he focused on developing partnerships and strategies that enhanced IBM's marketing cloud offerings. His tenure at IBM spanned a total of seven years, during which he contributed to significant initiatives within the organization.
Career at M2 Media Group and Acoustic
Erik Holt held the position of Vice President, B2B at M2 Media Group from 2009 to 2012. In this role, he was responsible for overseeing business-to-business strategies and operations. After his time at M2 Media Group, he worked at Acoustic as the Vice President of Strategy & Corporate Development from 2019 to 2021. His experience in these roles contributed to his expertise in marketing strategy and corporate development within the technology sector.
Educational Background
Erik Holt studied at Penn State University, where he earned a Bachelor of Arts degree in Integrative Arts from 1993 to 1997. He furthered his education at Villanova University, obtaining a Master of Business Administration (MBA) with a focus on Marketing from 2002 to 2004. Additionally, he completed his secondary education at Radnor High School from 1989 to 1993. His academic background has provided a foundation for his career in marketing and business development.
Early Career at Carat
Erik Holt began his career as an Interactive Media Buyer at Carat, where he worked from 1999 to 2001. In this role, he was involved in media planning and buying, focusing on interactive advertising strategies. This early experience in the media landscape laid the groundwork for his subsequent roles in marketing and corporate strategy.