Fernando Chaparro
About Fernando Chaparro
Fernando Chaparro is a CRM Associate currently working at Optimove in the New York City Metropolitan Area. He has a background in marketing and research, with experience in both B2B and B2C environments, and advocates for sustainable fashion.
Current Role at Optimove
Fernando Chaparro has been employed as a CRM Associate at Optimove since 2022. In this role, he focuses on customer relationship management and utilizes various software tools to enhance marketing strategies. His work involves developing buyer personas and implementing effective marketing campaigns within the New York City Metropolitan Area.
Previous Experience in Marketing and Research
Prior to his current position, Fernando held several roles that contributed to his marketing expertise. He worked as a Marketing Operations Intern at Vertafore for two months in 2021. Additionally, he served as a Researcher at Waltham Partnership For Youth for three months in 2020. These experiences provided him with valuable insights into both B2B and B2C marketing practices.
Educational Background
Fernando Chaparro studied at Bentley University, where he earned a Bachelor of Science in Marketing from 2018 to 2022. His education provided him with a strong foundation in marketing principles and practices. He also attended Monsignor McClancy Memorial High School from 2014 to 2018, where he completed his secondary education.
Leadership and Community Involvement
While at Bentley University, Fernando served as President of La Cultura Latina. In this capacity, he collaborated with university administration to organize monthly events aimed at supporting the Latino community. This role demonstrated his commitment to leadership and community engagement.
Advocacy for Sustainable Fashion
In addition to his professional responsibilities, Fernando advocates for sustainable fashion. This advocacy aligns with his marketing expertise and reflects his commitment to promoting environmentally responsible practices within the industry.