Guy Leshno
About Guy Leshno
Guy Leshno serves as the Communications and PR Manager at Optimove, having previously held various roles in communications and customer success at companies such as Apester and Walnut. He has a background in communications and copywriting, with a degree from Bar-Ilan University and multiple diplomas in related fields.
Work at Optimove
Guy Leshno has served as the Communications and PR Manager at Optimove since 2021. In this role, he is responsible for managing public relations and communication strategies for the company. He contributes to the Optimove blog, where he writes articles focused on marketing strategies, customer retention, and customer engagement. His insights also cover topics such as maximizing customer loyalty and addressing marketing fatigue.
Previous Experience at Apester
Prior to joining Optimove, Guy Leshno worked at Apester in various roles from 2017 to 2020. He began as an Editorial Account Executive for eight months and later became a Senior Account Manager and Interactive Content Specialist for two years. He also held the position of Managing Editor and Customer Success for two years, where he was involved in enhancing customer experiences and managing content strategies.
Background in Communications and Marketing
Guy Leshno has a solid educational background in communications and marketing. He earned a Bachelor of Arts in Communications from Bar-Ilan University from 2002 to 2005. Additionally, he studied copywriting at Aboodi and account management at Habetzefer - Advertising School, both of which contributed to his expertise in the field.
Experience in Social Media and Content Strategy
Before his tenure at Apester, Guy Leshno worked at Matrix as a Social Media Strategist, Copywriter, and Content Editor from 2009 to 2013. He also served as the Head of Customer Success at Walnut for nine months in 2020 to 2021. His diverse roles have equipped him with skills in content creation, customer success management, and social media strategy.
Education and Professional Development
Guy Leshno has pursued various educational opportunities to enhance his skills. He achieved a diploma in SEO from HackerU in 2013. His commitment to professional development is evident through his studies in copywriting and account management, which have contributed to his effective communication and marketing strategies.