Heather Young
About Heather Young
Heather Young is a Product Marketing Manager at Optimove, where she has worked since 2022. She has a diverse background in digital marketing, having held various roles in companies such as Swipii, Kumulos, and OnScale.
Current Role at Optimove
Heather Young serves as the Product Marketing Manager at Optimove, a position she has held since 2022. In this role, she focuses on developing and executing marketing strategies that align with product objectives. Her responsibilities include analyzing market trends and customer feedback to enhance product offerings. Young combines her expertise in digital marketing with a strong understanding of product-led growth to drive engagement and retention.
Previous Experience in Digital Marketing
Before joining Optimove, Heather Young held various positions in digital marketing. She worked as a Digital Marketing Campaigns Manager at Kumulos from 2021 to 2022, where she managed marketing campaigns to boost client engagement. Prior to that, she was a Growth Executive at Swipii from 2020 to 2021, focusing on strategies to increase user acquisition. Young also contributed as a Digital Marketer at Smarter Digital Marketing from 2018 to 2019, where she implemented data-driven marketing strategies.
Early Career and Internships
Heather Young began her career with internships that provided foundational experience in marketing. She interned at Tenement TV from 2016 to 2017, gaining insights into content creation and audience engagement. Additionally, she completed internships at Material Communications Group in 2016 and at Skyewalker Hostel as a Receptionist from 2012 to 2015. These roles helped her develop customer service skills and an understanding of marketing dynamics.
Education and Academic Background
Heather Young studied at Glasgow Caledonian University, where she earned a Bachelor’s Degree in Business with Events Management from 2013 to 2017. Her education provided her with a solid foundation in business principles and event planning. Earlier, she attended Larkhall Academy, where she completed her high school education from 2007 to 2013. This academic background supports her current role in product marketing.
Marketing Skills and Interests
Heather Young has a keen interest in product-led growth (PLG) and lifecycle marketing. She utilizes Miro boards to organize her marketing strategies and projects, combining creativity with data-driven approaches. This skill set allows her to develop effective marketing campaigns that resonate with target audiences and drive product success.