Marcello De Crescenzo
About Marcello De Crescenzo
Marcello De Crescenzo is an Account Executive currently working at Optimove, where he has been employed since 2023. He has held various roles in digital growth, sales development, and customer experience across multiple companies, including Insider, Exponea, and HSBC.
Current Role at Optimove
Marcello De Crescenzo currently serves as an Account Executive at Optimove, a position he has held since 2023. In this role, he is responsible for managing client accounts and driving sales initiatives. His experience in sales development and account management contributes to his effectiveness in this position.
Previous Experience at Optimove
Prior to his current role, Marcello worked at Optimove as the Head of Sales Development from 2022 to 2023. In this capacity, he led the sales development team, focusing on strategies to enhance lead generation and improve sales processes.
Professional Background
Marcello has a diverse professional background, having held various roles in sales and digital transformation. He worked at Insider as a Digital Growth Consultant for seven months in 2020-2021. His experience also includes a position at Exponea as a Digital Transformation Manager and Business Development Manager in 2019, both in London.
Experience in Financial Services
Marcello's experience in the financial services sector includes roles at Travelex and HSBC. He served as a Senior Travel Money Advisor at Travelex from 2014 to 2015 and as a Travel Money Advisor from 2013 to 2014. At HSBC, he worked as a Customer Experience Manager from 2015 to 2016 and as a Digital Coach from 2016 to 2018.
Marketing Technology and Sales Development Roles
In addition to his roles in financial services, Marcello has experience in marketing technology and sales development. He worked at Bloomreach as a Marketing Technology Advisor - Team Leader from 2021 to 2022 and at Varnish Software as a Sales Development Representative from 2018 to 2019.