Mariya Mordvova
About Mariya Mordvova
Mariya Mordvova is a CRM Associate at Optimove in Tel Aviv, Israel, where she optimizes CRM campaigns through data analysis and strategic planning. She holds Bachelor's degrees in Statistics and Data Science, as well as International Relations and Affairs, from The Hebrew University of Jerusalem.
Work at Optimove
Mariya Mordvova has been employed at Optimove as a CRM Associate since 2022. In this role, she utilizes an iterative testing approach to optimize CRM campaigns, content, and segmentation. Her responsibilities include operating various systems for campaign execution and monitoring, which are essential for effective CRM management. She focuses on developing and planning strategies aimed at influencing customer behavior through targeted CRM initiatives.
Education and Expertise
Mariya Mordvova holds a Bachelor's degree in Statistics and Data Science from The Hebrew University of Jerusalem, where she studied from 2018 to 2022. Additionally, she completed a Bachelor's degree in International Relations and Affairs at the same institution from 2018 to 2021. Prior to her university education, she participated in the Future Leaders Exchange (FLEX) Program, where she gained valuable insights and experiences. She also completed a preparatory program, known as Mechina, at The Hebrew University of Jerusalem from 2017 to 2018.
Background
Mariya Mordvova's educational journey began at Hedgesville High School, where she studied from 2014 to 2015. Following her high school education, she engaged in the Future Leaders Exchange (FLEX) Program, which contributed to her personal and academic development. Her academic pursuits at The Hebrew University of Jerusalem provided her with a strong foundation in both Statistics and Data Science, as well as International Relations and Affairs.
Achievements
In her current role as a CRM Associate, Mariya Mordvova is responsible for interpreting data and analyzing results to enhance the return on investment (ROI) performance of CRM campaigns. Her focus on optimizing customer relationship management strategies demonstrates her commitment to improving campaign effectiveness and customer engagement.