Peter Miles
About Peter Miles
Peter Miles is the Director of Sales at Optimove, where he utilizes data-driven insights to improve customer engagement and retention. He has extensive experience in CRM marketing strategies within the iGaming industry and has held various senior roles at notable companies including OpenBet and SG Digital.
Current Role at Optimove
Peter Miles serves as the Director of Sales at Optimove, a position he has held since 2022. In this role, he focuses on driving sales strategies and enhancing customer engagement through data-driven insights. His expertise in CRM marketing strategies is particularly relevant to the iGaming industry, where he aims to maximize customer lifetime value.
Previous Experience at Telia
Before joining Optimove, Peter Miles worked at Telia as an Account Executive from 1997 to 2002. During his five years at Telia, he developed skills in customer relationship management and sales, laying the foundation for his future roles in the technology and telecommunications sectors.
Experience at OpenBet
Peter Miles held the position of Commercial Director at OpenBet from 2004 to 2018, a tenure of 14 years. In this capacity, he was responsible for overseeing commercial strategies and partnerships, contributing to the company's growth in the competitive iGaming market.
Role at SG Digital
From 2018 to 2022, Peter Miles served as VP of Business Development at SG Digital, a division of Scientific Games Corporation. His role involved developing business strategies and fostering relationships within the iGaming sector, further enhancing his expertise in customer engagement and retention.
Education and Expertise
Peter Miles studied at Liverpool John Moores University from 1990 to 1993, where he gained foundational knowledge that supports his career in sales and marketing. He also attended St Benedict's School in London from 1983 to 1990, which contributed to his early education and development.