Pini Yakuel
About Pini Yakuel
Pini Yakuel is the Founder and CEO of Optimove, a company he has led since its inception in 2009. He has a strong academic background in Industrial Engineering and Management from Tel Aviv University and has over two decades of experience in analytics-driven customer marketing.
Work at Optimove
Pini Yakuel serves as the Founder and CEO of Optimove, a position he has held since 2009. Under his leadership, Optimove has developed a unique technology suite designed to empower marketers in maximizing customer spend, engagement, retention, and lifetime value. Yakuel has been pivotal in establishing Optimove as a trusted partner for notable brands, including 1-800-Flowers, Stitch Fix, and Glossier. His approach combines marketing strategies with data analytics to provide actionable insights for customer-centric businesses.
Education and Expertise
Pini Yakuel studied at Tel Aviv University, where he earned a Bachelor of Science (B.Sc.) in Industrial Engineering from 2001 to 2005. He furthered his education at the same institution, obtaining a Master of Science (M.Sc.) in Industrial Engineering and Management from 2005 to 2007. His academic background in operations research and industrial engineering has equipped him with the skills necessary for analytics-driven customer marketing and business consulting.
Background
Pini Yakuel has over two decades of experience in analytics-driven customer marketing, business consulting, and sales. He co-founded Optimove in 2012, building on his extensive background to create a platform that integrates marketing with data science. His work has focused on enhancing customer engagement and retention strategies for various businesses.
Achievements
As the CEO of Optimove, Pini Yakuel has been instrumental in the company's growth and reputation in the marketing technology sector. He has led the development of Optimove's technology suite, which has been adopted by leading brands to improve their customer marketing efforts. His leadership has positioned Optimove as a key player in the industry, recognized for its innovative solutions.