Punal Shah
About Punal Shah
Punal Shah serves as the Director of Strategic Services at Optimove, a position he has held since 2021. He has extensive experience in strategic roles, having previously worked at Precima and Unilever in various managerial capacities.
Work at Optimove
Punal Shah has been serving as the Director of Strategic Services at Optimove since 2021. In this role, he focuses on enhancing client relationships and driving strategic initiatives to optimize customer engagement. His experience in data-driven marketing and analytics supports Optimove's mission to empower brands with actionable insights.
Previous Experience at Precima
Before joining Optimove, Punal Shah worked at Precima, a NielsenIQ Company, where he held two positions. He started as Supplier Collaboration Manager for Morrisons in the UK from 2015 to 2019, where he managed supplier relationships and collaboration strategies. He then advanced to Associate Director of Client Services for CVS Health in the US from 2019 to 2021, focusing on client engagement and service delivery.
Career at Unilever
Punal Shah worked at Unilever as an Assistant Shopper & Insight Manager for one year, from 2012 to 2013. In this position, he contributed to shopper insights and marketing strategies, enhancing the company's understanding of consumer behavior and preferences.
Experience at IRI
Punal Shah served as an Insight Manager at IRI from 2013 to 2015. His role involved analyzing market data and providing insights to support clients in making informed business decisions. This experience further developed his expertise in data analysis and market research.
Education and Expertise
Punal Shah studied at Aston University from 2004 to 2008, earning a BSc Hons in Mathematics and Business with a classification of 2:1. His educational background provides a strong foundation in quantitative analysis and business principles, which he applies in his professional roles.