Steven Sarfin
About Steven Sarfin
Steven Sarfin is the Marketing Director at Optimus Technologies, Inc., where he has worked since 2023. He has extensive experience in marketing across various industries, including healthcare and telecommunications, and has held senior positions at companies such as Optum and PepsiCo.
Work at Optimus Technologies
Steven Sarfin has been serving as the Marketing Director at Optimus Technologies, Inc. since 2023. His role is based in Pittsburgh, Pennsylvania, where he focuses on marketing strategies that support the company's mission in decarbonizing transportation and heavy industry. Sarfin's expertise in multicultural marketing and consumer insight contributes to the development of practical and economically feasible solutions in the sector.
Previous Experience in Marketing
Before joining Optimus Technologies, Steven Sarfin held various significant marketing positions. He worked at Optum as the VP of Marketing from 2013 to 2022, where he led marketing initiatives in the healthcare sector. His earlier roles included Marketing Director at PepsiCo (KFC International) and Brown-Forman, where he gained extensive experience in the fast-moving consumer goods and beverage alcohol industries. Additionally, he served as Senior Marketing Director at Rogers Communications in Canada.
Educational Background
Steven Sarfin studied at the University of the Witwatersrand, where he earned a Bachelor of Arts degree with a focus on English and Political Science from 1978 to 1980. He also obtained a Certificate in Marketing from the Institute of Marketing Management Graduate School of Marketing. Furthering his education, he completed a Leadership Development program at the Center for Creative Leadership in Colorado Springs.
Expertise in Marketing and Leadership
Sarfin possesses a diverse range of expertise across multiple industries, including healthcare, telecommunications, and retail. He is known for his strategic digital and multi-channel brand planning skills. His experience includes building and energizing cross-functional teams, which enhances collaboration and drives business growth. His focus on multicultural marketing and consumer insights allows him to effectively reach diverse audiences.
Career Highlights and Contributions
Throughout his career, Steven Sarfin has made significant contributions to various organizations. His work in decarbonizing transportation and heavy industry reflects his commitment to sustainability. Sarfin's leadership roles have involved overseeing marketing strategies that align with organizational goals, demonstrating his ability to adapt and thrive in different sectors, including QSR and advertising.