Shayna Watson
About Shayna Watson
Shayna Watson serves as the Marketing/Communications Manager at Optomec, where she has worked since 2006. With a background in Public Relations and extensive experience in marketing, she coordinates social media communications and manages product datasheets to enhance the company's market presence.
Work at Optomec
Shayna Watson has served as the Marketing/Communications Manager at Optomec since 2006. In this role, she coordinates the company's social media communications to enhance market presence. She manages the development and maintenance of product datasheets in collaboration with product managers and an outside design firm. Watson facilitates international conferences and partner events, ensuring effective communication and representation of the company. She has been responsible for writing press releases that highlight Optomec's leadership and product capabilities, and she has created 215 blog entries to promote the company's initiatives.
Previous Work Experience
Before joining Optomec, Shayna Watson held several positions that contributed to her marketing expertise. She worked as a Marketing Coordinator at Heel USA from 2003 to 2005. Prior to that, she served as an Executive Sales Assistant at UPN from 2000 to 2002. Watson also gained experience in small business sales at Qwest Communications Corp from 2005 to 2006. These roles provided her with a foundation in marketing and communications, which she has applied in her current position.
Education and Expertise
Shayna Watson earned a Bachelor of Arts degree in Public Relations from Colorado Mesa University, where she studied from 1996 to 2000. Her educational background has equipped her with the knowledge and skills necessary for her role in marketing and communications. Watson's expertise includes managing marketing deliverables, coordinating events, and writing press releases, which are essential components of her responsibilities at Optomec.
Industry Involvement
Shayna Watson has actively participated in industry events and workshops, showcasing her commitment to the field. She has presented at the ASTM Additive Manufacturing Workshop and has been involved in showcasing Optomec's latest technologies at events like RAPID + TCT 2023. Additionally, she has played a role in communicating significant company events, including the mourning of CEO Dave Ramahi and announcing new CEO appointments at Optomec.