Chris Carlock
About Chris Carlock
I am a customer-centric marketing technologist with 6+ years of digital marketing experience, developing and implementing different strategies across many different digital marketing channels. Including e-commerce, demand gen, video, email, and the web. These strategies consistently exceeded acquisition, conversion, and engagement objectives. • 2015 Oracle Eloqua Certified Master. This certification took 36 hours to complete and required an 80% or higher score to pass. • Launched different marketing initiatives and campaigns across different verticals. For example: SEO development and maintenance, video marketing campaigns, website and landing page development and email drip/nurture campaigns. These campaigns directly impacted sales by an increase of 60% in incremental new business and almost 100% ACV growth quarterly. • Developed and launched integrated “Buyer Marketing” campaigns that grew customer acquisition for the organization. Sales teams saw an average 40% profile adoption rate increase and a 25% growth of online leads being generated. • Track and measure online advertising programs, landing page design, email design and video; to A/B test strategies and optimize results. While making the marketing programs more efficient we recognized an increase of 30% growth in revenue while reducing spend by 15% YOY. • Worked with PR agencies and event companies, where I used new technologies to help generate additional revenue for my clients. Most clients saw a 20% - 30% increase in activity, across all marketing channels. Specialties: Project Management, Social Media Marketing, SEO, Web Analytics, Social Media, Online Lead Generation, Market Research, Marketing Strategy, Search Engine Optimization, B2B Marketing, Online Marketing, Online Research, B2B Integration, Lead Generation, Customer Focus, Online Communications, Company Branding, Online Branding, Social Sciences, Engagement, Taxonomy Development, Marketing Research, Social Media Automation Development