王腾
About 王腾
Wang Teng is a Senior Manager of Digital Sales and Marketing at The Orchard, with over nine years of experience in the music industry. He specializes in digital marketing strategies that connect the Chinese music market with international audiences.
Work at Orchard
Currently, the individual serves as the Senior Manager of Digital Sales & Marketing at The Orchard, a position held since 2020. In this role, they focus on developing and implementing digital sales strategies tailored for the music industry. Their work involves enhancing the visibility of artists and music labels in the digital space, ensuring effective marketing campaigns that resonate with target audiences.
Education and Expertise
The individual studied at 北京科技大学, where they earned a Bachelor of Engineering in Information Security from 2006 to 2010. This educational background provides a strong foundation in technology and security, which complements their expertise in digital sales and marketing strategies within the music industry.
Background
With over nine years of experience in the music industry, the individual has developed a robust skill set in digital marketing, business development, licensing, and branding. Their career includes significant experience in connecting the Chinese music market with international audiences, showcasing their ability to navigate and bridge diverse music markets.
Previous Experience at Universal Music Group
Prior to their current role, the individual worked at Universal Music Group as a Senior Digital Marketing Manager from 2017 to 2020. During this time, they were responsible for leading digital marketing initiatives, contributing to the growth and visibility of various artists and music projects within the Chinese market.