Ada Bensadon
About Ada Bensadon
Ada Bensadon serves as the Director of Business & Partner Development at The Orchard, where she has worked since 2021. With a background in music business and extensive experience at Sony Music Entertainment and other organizations, she has developed a strong foundation in global digital business and marketing.
Current Role at The Orchard
Ada Bensadon serves as the Director of Business & Partner Development at The Orchard, a position she has held since 2021. In this role, she is responsible for overseeing business strategies and partner relationships within the company. The Orchard is known for its comprehensive distribution and marketing services for artists and labels, and Bensadon's expertise contributes to its growth and success in the music industry.
Previous Experience at Sony Music Entertainment
Bensadon has extensive experience at Sony Music Entertainment, where she worked in various roles from 2017 to 2019. Initially, she was involved in Partner Development within the Global Digital Business for eight months in 2017. She then transitioned to International Marketing for two months, followed by a year in Global Business Development & Digital Strategy. These positions provided her with a solid foundation in the digital landscape of the music industry.
Educational Background in Music and Business
Ada Bensadon has a diverse educational background that combines music and business. She studied at the Israeli Conservatory of Music from 2011 to 2014. She later pursued a Master of Arts in Music Business at New York University from 2016 to 2018. Additionally, she holds a Bachelor’s Degree in Business Administration with a specialization in Finance from IDC Herzliya. Her education equips her with a unique perspective on the intersection of music and business.
Career Development and Internships
Bensadon's career began with internships and entry-level positions that provided her with valuable experience. She interned at Sotheby's in 2014 and worked as an International Booking agent at RLM in 2015. Additionally, she served as a Junior Analyst at MB Asset Management in Tel Aviv for five months. These roles helped her build a foundation in business operations and market analysis.
Work Experience at The Orchard
Prior to her current role, Ada Bensadon worked at The Orchard as a Senior Manager in Business Development from 2019 to 2021. In this capacity, she focused on developing strategic partnerships and expanding the company's market presence. Her contributions during this period were instrumental in enhancing the company's business development initiatives.