Alyse Vellturo
About Alyse Vellturo
Alyse Vellturo serves as the Director of Label Management at The Orchard, a position she has held since 2021. With a diverse background in the music industry, she has also founded Sleep Well Records and held various roles at The Orchard and other companies.
Work at Orchard
Alyse Vellturo has held multiple positions at The Orchard, a leading music distribution company. She began her tenure as Coordinator of Client Relations from 2014 to 2016. Following this role, she advanced to Manager of Label Management from 2016 to 2020. In 2020, she became Associate Director of Label Management, a position she held for 10 months. In 2021, she was promoted to Director of Label Management, where she continues to work. Her extensive experience at The Orchard highlights her expertise in managing label operations within the music industry.
Education and Expertise
Alyse Vellturo earned a Bachelor of Music degree from Berklee College of Music, where she studied a dual major in Music Production/Engineering and Music Business/Management, along with a minor in Acoustics. Her education provided her with a solid foundation in both the technical and business aspects of the music industry. This academic background supports her professional roles, particularly in label management and client relations.
Background
Prior to her roles at The Orchard, Alyse Vellturo gained experience in various positions within the music industry. She worked at Primary Wave Music as DSW Entertainment from 2012 to 2014. Additionally, she interned at Sanctum Sound in 2011 and The Echo Nest in 2012. These early experiences contributed to her understanding of the music business and prepared her for her subsequent roles at The Orchard.
Achievements at Sleep Well Records
In addition to her work at The Orchard, Alyse Vellturo is the Founder of Sleep Well Records, a position she has held since 2017. This venture allows her to apply her expertise in music management and production while contributing to the independent music scene. Her role as a founder demonstrates her commitment to fostering new talent and innovative projects within the industry.