Carlo Wittek
About Carlo Wittek
Carlo Wittek serves as the Director of Artist & Label Services at The Orchard in Berlin, where he has worked since 2020. With extensive experience in the music industry, he has held various roles at Vevo and Deezer, focusing on artist relations, marketing, and project management.
Work at Orchard
Carlo Wittek has served as the Director of Artist & Label Services for GSA at The Orchard since 2020. In this role, he focuses on managing artist and label relationships, ensuring effective service delivery, and overseeing various initiatives to support artists in the GSA region. His experience in this position builds on his previous tenure at The Orchard as an A&R & Marketing Manager from 2018 to 2020, where he developed strategies to promote artists and enhance their market presence.
Previous Experience in Music Industry
Before his current role, Carlo Wittek worked at Vevo in various capacities, including Artist and Label Relations Manager and Senior Artist & Label Relations Manager. His tenure at Vevo spanned from 2013 to 2016, where he developed strong relationships within the music industry. Additionally, he worked at Deezer as an Editorial Manager from 2011 to 2013, contributing to content curation and artist engagement.
Education and Expertise
Carlo Wittek holds a Master of Arts (M.A.) in Medien und Musik from Hochschule für Musik, Theater und Medien Hannover, which he completed from 2010 to 2012. He also earned a Bachelor of Arts (B.A.) in Popular Music Studies from Liverpool John Moores University between 2007 and 2010. His educational background supports his expertise in international coordination and networking within the music industry, as well as managing creative processes and collaborations for artists.
Skills in Artist Management
Carlo Wittek specializes in managing artist-related contracts and partnership liaison. He has experience in preparing and monitoring budgets for artist campaigns, which is crucial for the successful promotion and support of music projects. His skills in these areas are complemented by his extensive background in various roles within the music industry, allowing him to effectively navigate the complexities of artist management.
Early Career and Internships
Carlo Wittek began his career in the music industry as a Junior Project Manager at mediaTest digital from 2011 to 2012. He also completed an internship at City Slang in 2011, where he gained foundational experience in the music sector. These early roles contributed to his understanding of project management and artist relations, setting the stage for his subsequent positions in the industry.