Carolina Amestoy Herrera
About Carolina Amestoy Herrera
Carolina Amestoy Herrera is a Label Manager currently working at The Orchard in Chile. She has extensive experience in marketing, digital analysis, and creative direction, having previously held positions at various companies including Quemasucabeza and Agencia DigiBrand.
Work at Orchard
Carolina Amestoy Herrera has been serving as a Label Manager at The Orchard since 2022. In this role, she oversees the management of music labels, focusing on marketing strategies and artist development. Her experience in the music industry contributes to her effectiveness in this position.
Previous Experience in Marketing and Production
Prior to her current role, Carolina worked at Quemasucabeza as Label Manager, Marketing Manager, and Creative Director from 2019 to 2022. She also held positions at Agencia DigiBrand as a Digital Analyst and at Armónica Booking y Comunicaciones as a Production Assistant during the same period. Her diverse roles have provided her with a comprehensive understanding of marketing and production processes.
Education and Expertise
Carolina studied at Universidad Diego Portales, where she earned a degree in Advertising from 2014 to 2018. She also completed a Diploma in Contemporary Thought, Philosophy, and Politics from 2015 to 2016. Additionally, she studied Pedagogy in English at Universidad de Santiago de Chile and obtained a Diploma in Cooperative Work in 2017. Her educational background supports her expertise in marketing and communications.
Digital Marketing Skills
Carolina has extensive experience in digital marketing and public relations. She is proficient in various advertising platforms, including Google/Youtube Ads, Facebook Ads, TikTok, Discord, and Twitch. This skill set enhances her ability to create effective marketing campaigns and engage audiences across multiple channels.
Cultural Contributions and Projects
Carolina has collaborated with artists and cultural projects across various disciplines, focusing on production, marketing, creative direction, and audiovisual work. She also hosts a podcast called Panorama Neutral, available on Spotify, which reflects her engagement with cultural discussions and trends.