Carolina Puig
About Carolina Puig
Carolina Puig is an Account Manager for Video Services at The Orchard, where she has worked since 2019. She previously held various roles at Warner Music Latina, including leading initiatives for digital marketing and content creation in the Latin American region.
Work at The Orchard
Carolina Puig has been serving as an Account Manager for Video Services at The Orchard since 2019. In this role, she oversees YouTube optimization and engagement strategies for major Latin artists' channels. Carolina has contributed to the digital release strategies for various artists, ensuring effective promotion and visibility in the market. She became the first woman hired at The Orchard's Miami office, marking a significant milestone for the organization.
Experience at Warner Music Latina
During her tenure at Warner Music Latina, Carolina Puig led several key initiatives. She spearheaded the original content series 'ROOMS' on YouTube, which showcased the creation process of hits for different artists. Additionally, she managed digital release strategies for prominent artists such as Laura Pausini and Jesse & Joy. Carolina also oversaw the relationship with local streaming services for the Caribbean and coordinated efforts to promote Warner Music Latina's playlist brand, Topsify.
Previous Roles in Music Industry
Before her time at The Orchard and Warner Music Latina, Carolina Puig held various positions that contributed to her expertise in the music industry. She worked as a Digital Marketing Assistant at Warner Music Group for six months in 2015. Following that, she served as a Business Development and Digital Sales Coordinator from 2016 to 2019. Earlier in her career, she was a GRAMMY U Ambassador at The Recording Academy and worked as a Computer Lab Assistant at Miami Dade College.
Education and Expertise
Carolina Puig studied Music Business at Miami Dade College, where she earned an Associate of Science degree from 2011 to 2013. Her educational background laid the foundation for her career in the music industry, equipping her with the necessary skills and knowledge to excel in various roles. Her experience encompasses digital marketing, business development, and content creation, particularly within the Latin music sector.