Catonia Whalen
About Catonia Whalen
Catonia Whalen is a Senior Manager of Global Sales and Marketing at The Orchard, where she has worked since 2012. She has extensive experience in international marketing within the music industry, having held significant roles at EMI Music, Koch Records, and Warner Music Group.
Current Role at Orchard
Catonia Whalen serves as the Senior Manager of Global Sales and Marketing at The Orchard, a position she has held since 2012. In this role, she is responsible for managing the playlist growth strategy and curation on platforms such as Spotify and Apple Music for Orchard's affiliated Radial accounts. Whalen oversees the global Radial brand, focusing on expert curation of The Orchard's third-party playlists. Her work involves collaborating with global retail teams across more than 40 Orchard offices worldwide to develop and refine best practices and education initiatives.
Previous Experience in Music Marketing
Before her tenure at The Orchard, Catonia Whalen held significant positions in the music industry. She worked at EMI Music as the Director of International Marketing from 2006 to 2011 in Hollywood, California. Prior to that, she served as the Senior Director of International Marketing at Koch Records, LLC from 2000 to 2006 in New York City. Additionally, Whalen began her career at Warner Music Group, where she worked as a Marketing Coordinator and Junior Label Manager from 1994 to 1997.
Educational Background
Catonia Whalen studied at the University of New Brunswick, where she earned a Bachelor of Arts degree with a focus on Spanish Literature, English, and Drama from 1988 to 1992. Following this, she attended Algonquin College of Applied Arts and Technology, where she studied Radio Broadcasting from 1992 to 1994. Her foundational education began at Fredericton High School, where she completed her studies from 1985 to 1988.
Professional Development and Certifications
Whalen has completed YouTube Certified training, successfully passing the exam in Audience Growth. This certification reflects her commitment to professional development in the digital marketing space, particularly in managing and growing online audiences for music-related content.