Dan Lee
About Dan Lee
Dan Lee is a Digital Marketing Manager with extensive experience in the music industry, currently working at The Orchard since 2021. He has previously held positions at deviate digital and Media Insight Consulting, specializing in audience development and influencer marketing.
Current Role at The Orchard
Dan Lee serves as the Digital Marketing Manager at The Orchard, a position he has held since 2021. In this role, he is responsible for overseeing digital marketing strategies and campaigns for a variety of artists. His work focuses on enhancing the online presence of musicians and maximizing audience engagement through innovative marketing techniques.
Previous Experience in Digital Marketing
Before joining The Orchard, Dan Lee held several positions in digital marketing. He worked at deviate digital as a Digital Marketing Manager from 2017 to 2020, followed by a role as Senior Digital Marketing Manager for five months in 2020. His experience also includes a brief tenure as a Marketing Data Analysis Intern at Media Insight Consulting in 2016 and a Social Media Manager role at FastForward Events for one month in the same year.
Education and Expertise in Music Marketing
Dan Lee studied at The Academy of Contemporary Music, where he earned a Bachelor of Music (BMus) degree in Professional Music Performance from 2014 to 2016. His academic background complements his professional expertise in audience development and influencer marketing, particularly within the music industry. He has developed skills in media planning and buying, focusing on effective marketing campaigns for music-related projects.
Artist Campaigns and Content Ideation
Throughout his career, Dan Lee has developed and executed digital marketing campaigns for a diverse range of artists, including Shy Martin, Dolores Forever, and Stereophonics. He is actively involved in content ideation for digital marketing strategies, ensuring that campaigns resonate with target audiences and align with the artists' branding.
Role in AIM Awards 2016
In 2016, Dan Lee contributed to the AIM Awards as a Registration, Runner & Artist Liaison. This role involved coordinating various aspects of the event, showcasing his ability to manage tasks in high-pressure environments while supporting artists and attendees.