Eliana Medalie
About Eliana Medalie
Eliana Medalie is a Digital Account Manager at The Orchard, where she has worked since 2023. She manages relationships with major digital streaming platforms and works on artist campaigns for notable musicians.
Work at Orchard
Eliana Medalie has been employed at The Orchard as a Digital Account Manager since 2023. In this role, she manages relationships with major digital streaming platforms, including Apple Music, Amazon Music, and VEVO. Medalie is responsible for executing artist campaigns for notable artists such as RAYE, Jorja Smith, and Oasis. She arranges and attends in-person meetings with key contacts at these platforms to facilitate collaboration and promote artist visibility. Her role involves utilizing high-level reporting tools to analyze streaming performance and identify growth opportunities for viral tracks.
Previous Experience in Music Industry
Before joining The Orchard, Eliana Medalie worked at Warner Music Group as a Streaming and Audience Manager for one month in 2023. Prior to that, she held the position of Junior Streaming Manager at Warner Music Group from 2022 to 2023. Medalie also gained experience at Absolute Label Services, where she served as Pitching & Retail Marketing Lead from 2021 to 2022 and as a Digital Marketing Assistant from 2019 to 2021. Additionally, she worked at Kobalt as a Royalties Assistant in 2017 and participated in the ITV Midlands Work Experience Programme in 2018.
Education and Expertise
Eliana Medalie studied Media and Communications with a focus on Music Industries at Birmingham City University, where she earned a BA (Hons) from 2015 to 2019. She also attended JFS from 2012 to 2014. Her educational background has equipped her with the knowledge and skills necessary for her roles in the music industry, particularly in digital marketing and audience engagement.
Skills and Responsibilities
In her current role at The Orchard, Eliana Medalie utilizes DSP pitching tools to market a significant volume of weekly releases. She has a strong track record in this area, demonstrating her ability to effectively promote music across various platforms. Medalie's responsibilities also include analyzing streaming performance data to uncover growth opportunities, which is essential for optimizing artist campaigns and enhancing visibility in a competitive market.