Fernando Ferreira
About Fernando Ferreira
Fernando Ferreira is a Retail Marketing Coordinator based in Rio de Janeiro, Brazil, with extensive experience in the music industry, including roles at ONErpm and The Orchard. He actively promotes Brazilian music releases and collaborates with various notable labels to enhance visibility on streaming platforms.
Work at Orchard
Fernando Ferreira currently holds the position of Retail Marketing Coordinator at The Orchard, a role he has occupied since 2021. Prior to this, he worked as a Retail Marketing Analyst at The Orchard for five months in 2020. In his current role, he focuses on planning new projects and catalog management with digital service providers (DSPs) to enhance streaming growth. His experience at The Orchard has contributed to his expertise in retail marketing within the music industry.
Previous Experience at ONErpm
Fernando Ferreira has extensive experience at ONErpm, where he held multiple positions. He served as A&R - Business Development for seven months in 2020 and briefly as Head of Social Media Global Support for one month in the same year. Additionally, he worked as an Analista de Business Intelligence for eleven months from 2019 to 2020, and as Assistente de Negócios for four months in 2018. His roles at ONErpm have provided him with a diverse skill set in the music business.
Education and Expertise
Fernando Ferreira has a strong educational background in media and music business. He studied Comunicação de Massa e Estudos da Mídia at Universidade Federal Fluminense, earning a degree in Media Studies from 2013 to 2018. He also completed a degree in Journalism at Universidade Veiga de Almeida in 2013. Furthering his expertise, he studied Music Business at Fundação Getulio Vargas, achieving an executive formation in 2020. Additionally, he completed a course in Direção de Arte at Academia Internacional de Cinema in 2017.
Involvement in Brazilian Music
Fernando Ferreira actively seeks editorial space for Brazilian music releases to increase visibility on streaming platforms. He has been involved in pitching releases from notable Brazilian labels such as Som Livre, Deckdisc, Biscoito Fino, and KondZilla. His efforts contribute to the promotion and growth of Brazilian music in the digital landscape.
Background in Marketing and Data Analysis
Fernando Ferreira began his career in marketing and data analysis, working as an Estagiário de marketing at CUFA (BR) for six months in 2015. He later served as an Analista de dados at ANCINE for two years from 2015 to 2017. His early experiences in these roles laid the foundation for his later positions in the music industry, allowing him to develop a comprehensive understanding of marketing strategies and data-driven decision-making.