Florence Muteba
About Florence Muteba
Florence Muteba is a Junior PR/Promotion Coordinator at The Orchard, specializing in artist and label services. She holds an MBA in Marketing and Brand Management and has extensive experience in marketing, community management, and public relations across various organizations in the music industry.
Current Role at The Orchard
Florence Muteba serves as a Junior PR/Promotion Coordinator in Artist & Label Services at The Orchard since 2019. In this role, she is responsible for conceptualizing storytelling as part of her public relations and promotion coordination efforts. Her position involves engaging with artists and labels to enhance their visibility in the market.
Previous Experience in Marketing and Promotion
Prior to her current role, Florence Muteba accumulated diverse experience in marketing and promotion. She worked at Domino Recording Company as a Marketing & Promotion Assistant from 2017 to 2018. Additionally, she held the position of Promotion/Marketing & Community Manager at Beggars Group for eight months in 2016-2017 and served as a Community Manager at My Little Paris for five months in 2015-2016.
Educational Background and Qualifications
Florence Muteba earned her Master of Business Administration (MBA) in Marketing and Brand Management from INSEEC, studying from 2015 to 2017. She also holds a Bachelor's degree in Business and Applied Foreign Languages (English/Spanish) from Université catholique de Lille, completed between 2011 and 2014. Additionally, she studied Marketing, Management, and History at St. Norbert College for 11 months in 2014.
Expertise in Community Management and Editorial Work
Florence has developed expertise in community management and editorial work, particularly within Jetlag, a news media outlet focused on Latin music genres such as Reggaeton and Latin Trap. Her skills in these areas enhance her ability to engage with audiences and manage promotional content effectively.
Multilingual Skills and Media Relations
Florence Muteba is fluent in French, English, and Spanish, which supports her work in public relations and international media relations. Her multilingual abilities facilitate PR translations and enhance her engagement with a network of journalists and influencers, contributing to her promotional efforts.