Graham Masser
About Graham Masser
Graham Masser serves as the Senior Director of Artist & Label Partnerships at The Orchard, where he has worked since 2022. He has a diverse background in the music industry, including roles in artist management and event production, and has contributed to multiple Grammy-winning projects.
Work at Orchard
Graham Masser currently serves as the Senior Director of Artist & Label Partnerships at The Orchard, a position he has held since 2022 in New York, New York. His tenure at The Orchard includes previous roles such as Associate Director of Artist Services from 2020 to 2022 and Director of Artist Services for a brief period in 2022. He also worked as Associate Director of Label & Product Management from 2019 to 2020. Throughout his time at The Orchard, Masser has contributed to various successful campaigns and projects, enhancing the company's reputation in the music industry.
Education and Expertise
Graham Masser earned a Bachelor of Arts (B.A.) degree in Music Technology with a minor in Music Business from Northeastern University, where he studied from 2001 to 2005. His educational background provides him with a solid foundation in both the technical and business aspects of the music industry. This expertise has been instrumental in his various roles, particularly in artist management and label partnerships.
Background
Before joining The Orchard, Graham Masser gained extensive experience in the music and events industry. He worked as an Event Producer at PSAV from 2006 to 2013, where he honed his skills in event management. His career also includes roles at SAIKO Management as an Artist Manager and Day-To-Day Manager, where he managed artists and contributed to successful album campaigns. Additionally, he has experience in music education, having served as a Music Teacher at Boston Higashi School.
Achievements
Graham Masser has been involved in several notable projects throughout his career. He played a significant role in the success of Soul Rebels' 'Poetry In Motion,' which became a #1 Jazz Album. He also contributed to the Grammy-winning album 'Have You Lost Your Mind Yet' by Fantastic Negrito. Masser managed the record label imprint Bad Records, which achieved a #1 R&B album. His involvement in campaigns for artists like Christian McBride and John Beasley further highlights his impact in the industry.
Artist Management and Collaborations
In his capacity as an artist manager, Graham Masser manages multi-platinum artist and producer Powers Pleasant, known for collaborations with high-profile artists such as BTS, Juice Wrld, and Joey Bada$$. His management experience extends to successful campaigns for various artists, including Lil Dicky's 'Freaky Friday,' which achieved 4x Platinum status, and Babymetal's 'Metal Galaxy,' which reached #1 on the Hard Rock Album chart.