Henriette Wirth
About Henriette Wirth
Henriette Wirth is a Senior Marketing & Sales Manager GSA at The Orchard, with extensive experience in international marketing and sales within the music industry. She has previously held positions at notable companies such as Sony Music Entertainment, BMG, and Loewe Technologies GmbH.
Current Role at The Orchard
Henriette Wirth serves as the Senior Marketing & Sales Manager GSA at The Orchard. She has held this position since 2020, contributing to the company's marketing and sales strategies in the German-speaking region. Her role involves overseeing marketing initiatives and managing sales operations to enhance the company's presence in the market.
Previous Experience at The Orchard
Prior to her current role, Henriette Wirth worked at The Orchard as the Marketing & Sales Manager GSA from 2019 to 2020. During this time, she was responsible for developing marketing strategies and managing sales efforts within the GSA region, leveraging her expertise in the music industry.
Experience at Sony Music Entertainment
Henriette Wirth has extensive experience with Sony Music Entertainment. She held several positions, including Junior International Marketing Manager / Exploitation Coordinator from 2013 to 2016, and International Marketing Manager from 2016 to 2017. Her roles involved coordinating international marketing efforts and managing exploitation strategies for various music projects.
Educational Background
Henriette Wirth has a strong educational foundation in marketing and humanities. She studied Marketing Management at Hochschule Hof, University of Applied Sciences, where she earned a Master's degree. Additionally, she completed her Bachelor's degree in British & American Studies and Verwaltungswissenschaft at Universität Konstanz. She also participated in an exchange program at York University, focusing on Humanities.
Early Career and Internships
Henriette Wirth began her career with various internships and student positions. She worked as an Intern in Product- & Sales Management Music & Tour at SevenOne Media GmbH - ProSiebenSat.1 Media SE in 2012. She also held a position as a Working Student in Marketing at 24-7 Entertainment from 2012 to 2013, gaining valuable experience in the marketing sector.