Kevin Charles Macaraeg
About Kevin Charles Macaraeg
Kevin Charles Macaraeg is a Multimedia Designer based in the Greater New York City Area, currently employed at The Orchard since 2019. He has collaborated with various artists and has a background in marketing and design from San Francisco State University and web development from UC Berkeley.
Work at The Orchard
Kevin Charles Macaraeg has been employed at The Orchard as a Multimedia Designer since 2019. In this role, he creates a variety of design materials, including AR filters, motion graphics, and large-scale advertisements for artists. His work contributes to the promotion and visibility of music and artists within the industry. Macaraeg's experience at The Orchard spans over five years, during which he has developed skills in multimedia design and production.
Previous Experience in Multimedia Design
Prior to his current position, Macaraeg worked at Snapchat, Inc. as a Content Analyst from 2017 to 2018. This role involved analyzing content strategies and contributing to the platform's multimedia offerings. Additionally, he interned at Local Media San Diego in 2014 for three months as a Promotions Intern, where he gained foundational experience in media promotion and marketing.
Education and Expertise
Macaraeg studied at the University of California, Berkeley, where he completed a Web Development Immersive Bootcamp. He also attended San Francisco State University, earning a degree in Marketing and Design. His educational background provides him with a strong foundation in both technical and creative aspects of multimedia design.
Creative Projects and Collaborations
In addition to his work at The Orchard, Macaraeg designs independently as a contractor. He has collaborated with a diverse array of artists, including Jorja Smith, Daniel Caesar, and Daddy Yankee. Under the alias Akaer, he produces and creates release strategies, showcasing his versatility in the music and design industries.
Musical Involvement
Macaraeg is also an active musician, playing guitar and writing for his indie rock band, Parklets. His involvement in music complements his design work, allowing him to integrate artistic expression into his multimedia projects.