Mallika Deb
About Mallika Deb
Mallika Deb serves as the Label and Retail Marketing Manager at The Orchard in Mumbai, India, where she has worked since 2021. She has a diverse background in music marketing and content management, with previous roles at Radioandmusic.com, Saregama India Ltd., and Music Plus.
Work at Orchard
Mallika Deb has been serving as the Label and Retail Marketing Manager at The Orchard since 2021. In this role, she creates and presents marketing pitches to digital music services, focusing on The Orchard's extensive catalogue. She is responsible for strategizing and managing priority release campaign logistics, collaborating with various internal departments to ensure successful execution. Additionally, she oversees retail relationships, ensuring best practices are maintained across all retail outlets. Her efforts drive strategy with accounts to maximize promotion and exposure of The Orchard’s repertoire through weekly pitch processes to digital service providers.
Previous Experience in Music Industry
Before joining The Orchard, Mallika Deb held several positions in the music industry. She worked as a Sub-editor and Reporter at Radioandmusic.com from 2016 to 2017. Following that, she served as a Senior Associate at Music Plus for ten months in 2017 to 2018. Her experience continued at Saregama India Ltd., where she worked as a Content Manager from 2018 to 2021. These roles contributed to her expertise in music content and marketing.
Education and Expertise
Mallika Deb holds a Bachelor's degree from Calcutta University, which she completed from 2007 to 2010. She furthered her education by obtaining a Master's degree in Music History, Literature, and Theory from Rabindra Bharati University from 2010 to 2012. Additionally, she completed her secondary education at Barlow Girls' High School, where she studied Humanities/Humanistic Studies. This educational background has equipped her with a solid foundation in both music and marketing.
Skills in Marketing and Client Management
In her current role, Mallika Deb manages relationships with distributed clients across various music genres, including high-volume catalogue labels and independent labels. She is skilled in strategizing marketing initiatives and ensuring that clients receive optimal promotion and exposure. Her ability to oversee campaign logistics and collaborate with internal teams demonstrates her proficiency in managing complex marketing projects within the music industry.