Micaela Valderrama
About Micaela Valderrama
Micaela Valderrama is a Senior Manager of Advertising at The Orchard, where she has worked since 2024. She has a diverse background in marketing and advertising, having held various roles at notable companies including Sony Pictures Television Latin America, The Walt Disney Company, and VMLY&R.
Work at The Orchard
Micaela Valderrama currently serves as the Senior Manager of Advertising at The Orchard. She has held this position since 2024 and is based in the New York City Metropolitan Area. In her role, she is responsible for overseeing advertising strategies and managing campaigns to enhance the visibility of The Orchard's offerings.
Previous Experience in Advertising and Media
Prior to her current role, Valderrama worked at The Walt Disney Company as a Paid Media Manager, focusing on Social Pricing & Activation from 2021 to 2023. She also held the position of Paid Media Analyst at Gallery Media Group from 2020 to 2021. Her earlier experience includes roles at VMLY&R as a Media Associate and various internships in trade marketing and social media.
Education and Expertise
Micaela Valderrama earned two Bachelor's Degrees from Florida State University, one in Marketing and the other in Advertising, completing her studies from 2014 to 2018. This educational background provides her with a solid foundation in both marketing principles and advertising strategies, contributing to her expertise in the advertising field.
Internship Experience
Valderrama gained valuable experience through several internships early in her career. She worked as a Trade Marketing Intern at Sony Pictures Television Latin America in 2016, and as a Social Media Intern and Media Planning Intern at Hispanic Group in 2014 and 2015, respectively. These roles helped her develop skills in marketing and media planning.
High School Education
Micaela Valderrama completed her high school education at St. Brendan High School, where she achieved her High School Diploma from 2010 to 2014. This foundational education set the stage for her subsequent studies in marketing and advertising.