Rachel Stoewer Poston
About Rachel Stoewer Poston
Rachel Stoewer Poston serves as the Vice President of Artist & Label Services at The Orchard, bringing over 14 years of experience in the music industry. She has held various roles in marketing and promotions across multiple prominent music companies, focusing on branding for both emerging and established artists.
Current Role at The Orchard
Rachel Stoewer Poston serves as Vice President of Artist & Label Services at The Orchard, a position she has held since 2019. In this role, she focuses on enhancing the branding and marketing strategies for artists and labels. Her work involves leveraging her extensive experience in the music industry to support both developing and established artists in achieving their branding goals.
Previous Experience in the Music Industry
Rachel has accumulated over 14 years of experience in the music industry. She has held various roles, including Head of Product Management and Sales at Glassnote Entertainment Group, Head of Digital at Cooking Vinyl, and College Marketing Team Lead at Sony Music Entertainment. Her diverse background includes positions at major labels such as Columbia Records and Republic Records, where she contributed to marketing and promotional efforts.
Education and Expertise
Rachel studied at Arizona State University, where she focused on Marketing, Publicity/Strategic Media, Mass Media, and Communications from 2005 to 2007. She furthered her education at the University of Minnesota, earning a Bachelor of Science in Communication from 2007 to 2009. Her academic background supports her expertise in digital marketing strategy and social media management, which she also taught as a lecturer at Berklee College of Music in Valencia, Spain.
Career Development and Roles
Rachel's career began with an internship at Columbia Records in 2007. She then worked as a Promotions Assistant at CBS Radio, followed by roles at Sony BMG and Republic Records. Her experience spans various aspects of music marketing, including college marketing and product management, which have contributed to her understanding of branding in the music industry.
Specialization in Artist Branding
Rachel specializes in identifying and leveraging cultural trends to enhance artist and label branding on a global scale. Her approach focuses on both developing and A-list artists, ensuring that their branding resonates with audiences and aligns with current market dynamics. This specialization has been a key aspect of her roles throughout her career.