Roland West
About Roland West
Roland West is a seasoned marketing professional currently serving as the Senior Director of Marketing & Radio Promotion at The Orchard. With extensive experience in radio marketing and promotion, he has held significant roles at RED Distribution and Island Def Jam over a career spanning several decades.
Work at Orchard
Roland West serves as the Senior Director of Marketing and Radio Promotion at The Orchard. He has held this position since 2019 and operates from the San Francisco Bay Area. In this role, he is responsible for overseeing marketing strategies and radio promotion initiatives, contributing to the company's growth in the music distribution sector.
Previous Experience at RED Distribution
Before joining The Orchard, Roland West worked at RED Distribution as the Senior Director of Radio Marketing and Promotion. His tenure lasted from 2014 to 2019, during which he was based in the Sacramento, California Area. His responsibilities included managing radio marketing campaigns and enhancing promotional efforts for various artists.
Career at Island Def Jam
Roland West spent 17 years at Island Def Jam, where he held the position of Director of Marketing and Promotion for the Pacific Northwest. His time there spanned from 1997 to 2014. In this role, he focused on marketing strategies and promotional activities to support the label's artists in the region.
Early Career at KROQ
Roland West began his career as an On-Air Personality at KROQ in Pasadena, California. He worked in this position for one year, from 1987 to 1988. This early experience in radio laid the foundation for his later roles in marketing and promotion within the music industry.
Education and Expertise
Roland West holds a Bachelor's degree in Communications from California State University-Chico, where he studied from 1979 to 1982. He also earned a BA in Radio, Television, and Film from California State University-Long Beach, completing his studies there from 1982 to 1984. His educational background supports his extensive career in marketing and radio promotion.