Sylvia Medeiros
About Sylvia Medeiros
Sylvia Medeiros serves as the Vice President of Brazil at The Orchard since 2020, bringing extensive experience in marketing and management across various companies in the music and beverage industries.
Work at Orchard
Sylvia Medeiros has held multiple positions at The Orchard since joining the company. She currently serves as Vice President Brazil, a role she has occupied since 2020. Prior to this, she was the Senior Director for Brazil from 2019 to 2020. Additionally, she worked as the Retail Marketing and Operations Manager Brazil from 2015 to 2019. Her tenure at The Orchard spans several years and showcases her progression within the organization.
Education and Expertise
Sylvia Medeiros has a solid educational background in business and marketing. She completed an MBA in Gestão Empresarial at Fundação Getulio Vargas (FGV) from 2009 to 2011. Prior to that, she earned a Bacharel in Comunicação Social - Publicidade e Propaganda from Pontifícia Universidade Católica do Rio de Janeiro (PUC-Rio) from 2004 to 2007. In 2014, she also completed a Curso de extensão in Marketing de Relacionamento at Ibmec, further enhancing her expertise in marketing.
Background
Before her roles at The Orchard, Sylvia Medeiros gained experience in various marketing positions. She worked at Biscoito Fino as a Product Manager from 2007 to 2011. She also held positions at Som Livre as Marketing Coordinator and Digital Marketing Coordinator between 2012 and 2015. Earlier in her career, she served as a Senior Marketing Analyst at Oi/Telemar from 2011 to 2012 and completed a marketing internship at The Coca-Cola Company from 2006 to 2007.
Career Progression
Sylvia Medeiros has demonstrated a consistent career progression in the marketing field. Starting as a Marketing Intern at The Coca-Cola Company, she moved on to various roles in marketing and product management. At Som Livre, she advanced from Digital Marketing Coordinator to Marketing Coordinator. Her experience at The Orchard reflects her growth, transitioning from Retail Marketing and Operations Manager to Senior Director and ultimately to Vice President Brazil.